May 10th and 11th

The past two days we've gone back to a lot of the marketing stuff that we started previously. Last week we were asked to create a recruitment flyer by a couple of the coaches. It was kind of confusing to know what sort of content they wanted so we basically just had to make it look good. But more recently we've been asked to create a marketing plan for Gordon College. We have to decide what kind of things are appealing about the school and what aspects aren't so great, but focusing on the athletic side of things. We came up with a plan that identifies Gordon's strengths and weaknesses, their competition, and the kinds of students that they should be targeting. My fellow interns and I decided that Gordon College would be best off targeting Christian students from around the East Coast area. If they happened to have some connection to Gordon College such as a relative that attended then they should obviously be targeted in the recruiting process. We were also asked by Mr. Tymann why we ourselves did not consider Gordon. We all answered that it was far too close to home. He also asked for suggestions on how they should approach recruits. I said that personally I would prefer a more personal touch. Regular phone calls and or text messages etc.